RawVolution is a South African pet nutrition company focused on delivering high-quality, biologically appropriate raw meals. Their core mission centers on mirroring a canine’s ancestral diet using clean, ethical sourcing practices. Core Beliefs and Dietary Philosophy Prey Model Raw (PMR) Principles: They operate on the belief that dogs are true carnivores. Their meal formulations generally adhere to the ancestral ratio of 80% muscle meat, 10% bone, and 10% offal (such as liver and kidney) to ensure optimal nutrient absorption without heavily relying on carbohydrates. Gut Health Controls Overall Immunity: RawVolution explicitly teaches that health starts in the gut. They believe that highly processed commercial dry kibble destroys a dog’s natural microbial environment, leading to immune system issues, whereas raw meat matches the high acidity of a dog’s stomach juices. Anti-Carbohydrate Stance: Their philosophy states that dogs utilize fat for energy and do not naturally produce the necessary digestive enzymes to properly process complex starches and grains.Product Commitments and Standards According to RawVolution Cape Town and RawVolution Sandton, the company adheres to strict production criteria to separate themselves from standard commercial pet food: Human-Grade, Certified Sourcing: They exclusively use human-grade meat certified by the Department of Agriculture, Forestry and Fisheries (DAFF) under Act 36 of 1947. HACCP-Approved Facilities: To address standard safety risks surrounding raw meat handling, their food production takes place in strictly regulated, Hazard Analysis Critical Control Point (HACCP) approved facilities. Halaal Verification: All of their meat products are 100% Halaal certified. Zero Additives: They commit to 100% all-natural recipes completely free from synthetic fillers, colorants, flavorants, or chemical preservatives. Whole-Animal Varieties: Their "Origins" collection emphasizes feeding unprocessed parts—like chicken feet, whole heads, raw meaty bones, and organ cuts—to provide natural joint health and mental enrichment.If you are thinking about purchasing their products, let me know your dog's breed or size so we can look at the specific protein options (like venison, beef, or duck) that would suit them best.

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